Thought Leadership
Perspective and analysis on where email signatures are headed, and the history of how they got here.
- Dash, Dash, Space: A Short History of the Email Signature Delimiter The two hyphens and a space before every email signature have a precise, documented origin — including an RFC that became the de facto standard 16 years before it was formally published.
- Why Email Signatures Matter More Than Ever Email has become the serious channel. As casual conversation moved to Teams and Slack, every email now carries more weight — and what sits at the bottom of it matters more than you think.
- The Real Cost of Inconsistent Email Signatures for B2B Companies A 100-person company sends over a million outbound emails a year. Inconsistent signatures represent a measurable brand problem at significant scale.
- The History of Email Signatures: From ARPANET Footnotes to Corporate Branding Tools From ARPANET footnotes to legal disclaimers and brand assets — how a simple email sign-off became one of IT's most underestimated management problems.